For centuries, people across the globe have utilized face-to-face gatherings to conduct the majority of their commerce. In fact, event marketing is one of the oldest (if not the oldest) forms of marketing still in use today.
(To see our full list of upcoming Minnesota Home Shows, visit our Show Schedule page.)
But how does something as “archaic” as events, remain so beneficial today, despite the introduction of new technologies like TV, the internet and direct mail? And how are events still a thing with everything going on in the world?
Well, the answers boil down to basic human nature!
Participating in live events, and specifically a remodeling expo, has numerous unique advantages for home improvement companies that simply cannot be duplicated with any other form of marketing currently available.
This is why home shows and remodeling expos are still the number #1 choice of marketing for many major home service professionals across the country!
Upcoming Remodeling Expos:
October 30, 2021Canterbury Park, Shakopee
November 6, 2021National Sports Center, Blaine
November 20, 2021Maple Grove Community Center
January 22, 2022Canterbury Park, Shakopee
March 12, 2022National Sports Center, Blaine
March 19, 2022Maple Grove Community Center
April 2, 2022Memorial Community Center, Inver Grove Heights
Meeting customers face-to-face allows you to shorten your sales cycle by qualifying buyers on-the-spot, building trust, gathering information, brand building, and so much more. When having a face-to-face conversation with someone, humans are able to discern so much about each other in a very short amount of time. From observing facial expressions to tone of voice, it’s how we’re all built to process information.
Contrast that with other marketing channels such as TV, radio, or print – which are all very one-sided forms of marketing. With these, you are spewing out information to large, un-targeted masses of people which makes these marketing options incredibly inefficient by comparison.
Television, radio, and print is basically tossing money at a large group of people and hoping they are buyers, or even worse - hoping those buyers take action and reach out to you! Which is asking a LOT of someone, when you think about it!
Now, consider internet marketing. This type of marketing can allow for better targeting – if you know what you’re doing. But, if you’re not well versed in the technology, it can be extremely unforgiving. For the uneducated, you can waste thousands and thousands of dollars without seeing any results.
Even those who consider themselves decent internet marketers are likely spending too much for customers leads. That is because internet marketing is a shark infested ocean with savvy players backed by large pocketbooks. As costs of impressions go up, so does your cost-per-lead…
Participating at a remodeling expo will allow your company – whether it is big and small - to compete on a level playing field, with a low barrier to entry, and reach huge crowds of targeted & qualified buyers. Here at Minnesota Home Shows, we do the heavy lifting to bring our customers consistent leads at an unbeatable price.
So, what does the future of events look like? Never better!
After a year of being cooped up inside, American’s are yearning to get back to in-person events. Attendees also prefer live events because it gives them control of the shopping experience. They can receive multiple quotes, vet companies, and gain insight into their home projects.
Attendance this year is back in a huge, huge way! But don’t take our word for it, just head to any restaurant or bar on Friday or Saturday night and see the crowds for yourself.
Or, visit any big box or home improvement store and you’ll see people gathered in crowds like it is 2019 again...
Or check out any local concert (if you can find one that isn’t sold out) and enjoy the surge of fans celebrating their rock gods...
Just last week the Minnesota State Fair announced their return without any restrictions. That’s right, the great Minnesota Get Together will return in full force and you know they will draw absolutely MASSIVE crowds. The fact is, in less than a month since major restrictions were loosened, Minnesotan’s are gathering in big crowds again, most without a second thought.
So, if you’re not yet registered for our upcoming remodeling expos, we have 7 great Home Shows to look forward to, beginning this fall!
Below you will find a list of our upcoming Home Shows. Each remodeling expo features new and unique Exhibitors, many specific to the areas in which they are hosted.
2021 Shakopee Home Show
Saturday, October 30 | Canterbury Park, Shakopee
We kick off the 2021 fall home show season at Canterbury Park for our Shakopee Home Show. This show is hosted in a gorgeous, new facility that features modern Amenities for Attendees and Exhibitors alike. Plus, the venue itself is renowned across Minnesota as THE destination for games and fun! This event brings in attendees from Shakopee, Eden Prairie, Prior Lake, Savage, Burnsville, and more. To learn more, visit the Shakopee Home Show page here.
2021 Blaine Home Show
Saturday, November 6 | National Sports Center, Blaine
Following Shakopee, we move to the northern Metro for our Blaine Home Show, hosted at the National Sports Center. This is another gorgeous venue that features easy move-in and move-out accommodations for our Exhibitors plus padded AstroTurf that not only feels wonderful to walk on, but adds to the aesthetics of our remodeling expo experience! This event brings in attendees from Blaine, Ham Lake, Coon Rapids, Andover, Spring Lake Park, and more! Learn more about the Blaine Home Show here.
2021 Maple Grove Home Show
Saturday, November 20 | Maple Grove Community Center
Closing out our 2021 fall home show season is our Maple Grove Home Show. This location remains one of our most popular show locations and for great reason. This area is hot for home improvements and the attendees come out to this remodeling expo in droves! Our Maple Grove shows tend to sell out many months in advance so if you are planning to have your company participate at any upcoming Maple Grove home show, do not delay in reserving your booth space! This show will pull in attendees from Maple Grove, Rogers, Plymouth, and more! Learn more about our upcoming Maple Grove Home Show, here.
2022 Shakopee Home Show
Saturday, January 22 | Canterbury Park, Shakopee
There’s no better time to participate or visit a remodeling expo than spring! We kick the 2022 spring Home Show season off at Canterbury Park, which is one of our most well attended shows of the year. Folks emerge from their homes after months of being cooped up from the cold to visit. Learn more about our Shakopee Home Show here.
2022 Blaine Home Show
Saturday, March 12 | National Sports Center, Blaine
In March, we return to the National Sports Center Expo Hall for our spring Blaine Home Show. Learn more about our 2022 spring Blaine Home Show here.
2022 Maple Grove Home Show
Saturday, March 19 | Maple Grove Community Center
After Blaine, we visit the Maple Grove Community Center for our spring Maple Grove Home Show! Again, this event sells out fast so if you are a home improvement company looking to promote your business at this remodeling expo, reach out today to reserve your space before all spaces are filled! Learn more about the 2022 spring Maple Grove Home Show here.
2022 Inver Grove Heights Home Show
Saturday, April 2 | Memorial Community Center, Inver Grove Heights
We finish out the 2022 spring Home Show season at the Inver Grove Heights Veterans Memorial Community Center. This is a great show that draws big crowds from the East Metro – suburbs like St. Paul, Woodbury, Inver Grove Heights, Eagan and more! The venue is bustling with activity year round so it’s a perfect place to host our events! Tons of free parking and very accommodating for our Exhibitor move-in and move-out! Learn more about our upcoming Inver Grove Heights Home Show here.